Mi Vida is a Chicano lifestyle and apparel brand focused on strengthening community through cultura. Since 2008, this social enterprise based in Los Angeles has served as a hub offering a curated shopping experience for Raza, featuring fashion and art products that reflect and celebrate their lifestyle.

The Mi Vida team designs, prints, and manufactures all products in-house. Each item represents the love for our cultura and our city in its truest form.

Mi Vida is recognized as a local hub for visual inspiration, both in-person and by a growing online community across the country. By consistently creating culturally empowering products and events, their space uplifts and supports the Brown community.